AI Performance Creative Strategist

iFIT; Annapolis (MD); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You will decide what ads to make, produce them with AI tools, read results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will own the creative testing, production pipeline, and performance analysis, shipping high-volume concepts and scalable winners while coordinating with freelancers and ensuring brand safety.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative
• A portfolio of ads you concepted and produced, with results: what won, what didn't, and why
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Work with channel managers to launch, read and iterate on creative tests.
• Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.

Skills

Performance creative

Creative strategy

Growth marketing

AI production tools

Ad copywriting

Freelancers/UGC management

Travel willingness

Data-driven optimization

Education

Bachelor's degree or equivalent professional experience

Tools

AI production tools

Standard design software

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You will decide what ads to make, produce them with AI tools, read results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will own the creative testing, production pipeline, and performance analysis, shipping high-volume concepts and scalable winners while coordinating with freelancers and ensuring brand safety.