AI Performance Creative Strategist

iFIT; Nashville (TN); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to lead the creative engine for paid acquisition. You’ll decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll report to the Director of User Acquisition on a lean, fast-moving team. You’ll own creative strategy, production workflows, and testing pipelines to drive scalable, high-velocity campaigns, while

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
• A portfolio of ads you concepted and produced, with results: what won, what didn't, and why.
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10% and authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.

Skills

Performance creative

Creative strategy

Growth marketing

Ad copywriting

Data-driven decisions

A/B testing

Education

Bachelor's in Marketing/Design/Communications or related field

Equivalent professional experience

Tools

AI production tools

Adobe Creative Suite

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to lead the creative engine for paid acquisition. You’ll decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll report to the Director of User Acquisition on a lean, fast-moving team. You’ll own creative strategy, production workflows, and testing pipelines to drive scalable, high-velocity campaigns, while