AI Performance Creative Strategist

iFIT; Provo (UT); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the paid acquisition creative engine. You decide what ads to make, craft them with AI tools, review results, and iterate.

You report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, blending strategy with hands-on production, not a brand-only or briefing role.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years in performance creative or growth marketing with paid social ownership.
• Portfolio of ads with results and learnings.
• Hands-on use of AI production tools for image, video, voice and editing.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with performance results.
• Experience with Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers/UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight and performance data into hooks, angles and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA and test what to test and learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.

Skills

Ad copywriting

Performance creative

Creative testing

Freelancer/UGC management

Travel willingness

Education

Bachelor's degree in Marketing, Design, Communications or related field, or equivalent experience

Tools

AI production tools

Design software

Video editing tools

Meta/TikTok/Google/Apple ads formats

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the paid acquisition creative engine. You decide what ads to make, craft them with AI tools, review results, and iterate.

You report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, blending strategy with hands-on production, not a brand-only or briefing role.