AI Performance Creative Strategist

iFIT

Sacramento (CA)

On-site

USD 135,000 - 150,000

Full time

5 days ago

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Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, analyze results, and iterate.

Reports to the Director of User Acquisition and collaborates with channel managers across Meta, TikTok, Google and Apple Search Ads. You will help shape the early-stage creative engine on a lean team.

Qualifications

Bachelor's degree in Marketing, Design, Communications or a related field.
5+ years in performance creative or growth marketing with paid social ownership.
Hands-on use of AI production tools for image, video, voice and editing.
Proficiency in standard design and video editing software.
Experience with Meta, TikTok, Google and Apple Search Ads creative formats.
Willingness to travel up to 10%.
Authorized to work in the United States without sponsorship.

Responsibilities

Turn audience insight and performance data into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.