AI Performance Creative Strategist — App Growth

iFIT; Oklahoma; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT seeks an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You decide what ads to make, produce them with AI tools, and iterate based on results with the team.

You will report to the Director of UA and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads to scale testing and identify winners.

This role blends strategy with hands‑on production in a fast-paced startup environment; you’ll ship ads weekly and may travel up to 10%.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition.
• Portfolio of ads you concepted and produced with results.
• Hands-on use of AI production tools for image, video and editing, with workflows.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text with performance results.
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) and scaling wins.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight and performance data into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, order, and expected learnings.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines.
• Produce static, video and UGC ads using AI tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors as needed.
• Use AI within company policies on IP, data privacy and rights to likenesses.

Skills

Performance creative

Creative strategy

Growth marketing

AI production tools

Design software

Video editing

Ad copywriting

Freelancers management

UGC creators

US work authorization

Travel up to 10%

Education

Bachelor's degree or equivalent

Tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT seeks an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You decide what ads to make, produce them with AI tools, and iterate based on results with the team.

You will report to the Director of UA and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads to scale testing and identify winners.

This role blends strategy with hands‑on production in a fast-paced startup environment; you’ll ship ads weekly and may travel up to 10%.