AI Creative Strategist — Performance Ads Lead

iFIT; Pennsylvania; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine and seeks an AI Creative Strategist to own the creative roadmap for paid app acquisition. You will decide what ads to make, produce them with AI tools, and measure results weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will turn audience insights and performance data into hooks and concepts, manage producers and freelancers, and ship new variants every week in a fast-growing health and fitness app

Qualifications

• 5+ years in performance creative, with direct ownership of paid social or app acquisition
• Portfolio of ads with results: what won, what didn’t and why
• Hands-on use of AI production tools for image, video and editing, with quality and brand consistency

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, order, and expected learnings.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines

Skills

Performance marketing

Paid social

AI production tools

Copywriting

Data-driven decision making

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

Adobe Creative Suite

AI video tools

Job description

iFIT is building an AI-first user acquisition engine and seeks an AI Creative Strategist to own the creative roadmap for paid app acquisition. You will decide what ads to make, produce them with AI tools, and measure results weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will turn audience insights and performance data into hooks and concepts, manage producers and freelancers, and ship new variants every week in a fast-growing health and fitness app