AI Creative Strategist for Performance Growth

iFIT; Springfield (IL); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine for its fitness app. As AI Creative Strategist you will decide what ads to make, build them with AI tools, and iterate based on results, reporting to the Director of User Acquisition and collaborating with channel managers for Meta, TikTok, Google, and Apple Search Ads.

You will own the creative testing cadence, scale winning concepts, and develop an AI production pipeline that lets one person generate volume like a small team, while ensuring

Qualifications

• Bachelor's degree in Marketing, Design, Communications or equivalent experience.
• 5+ years in performance creative or growth marketing with paid social ownership.
• Portfolio of ads with results showing what won and why.
• Hands-on use of AI production tools for image, video, voice and editing.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with hooks, scripts and on-screen text.
• Ability to analyze creative performance (hook rate, CTR, CPI, CAC).
• Know-how of Meta, TikTok, Google and Apple Search Ads formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10% and authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight and performance data into hooks, angles and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.
• Produce static, video and UGC-style ads using AI tools alongside standard design software.
• Create variants at volume across formats, lengths, hooks, languages and sizes.
• Brief and manage freelancers/UGC creators and vendors.
• Use AI within policy, including rights to likenesses and trainer content.
• Launch, read and iterate on creative tests with channel managers.
• Analyze performance and decide what to scale or kill.
• Spot fatigue and keep a pipeline of replacements.

Skills

Performance creative

Creative strategy

Paid social ownership

AI production tools

Ad copywriting

Creative performance analytics

Meta/TikTok/Google/Apple Ads knowledge

Freelancer/UGC management

Travel willingness (10%)

Authorized to work in US without Spons

Education

Bachelor's degree or equivalent experience

Tools

AI image/video tools

Video editing software

Job description

iFIT is building an AI-first user acquisition engine for its fitness app. As AI Creative Strategist you will decide what ads to make, build them with AI tools, and iterate based on results, reporting to the Director of User Acquisition and collaborating with channel managers for Meta, TikTok, Google, and Apple Search Ads.

You will own the creative testing cadence, scale winning concepts, and develop an AI production pipeline that lets one person generate volume like a small team, while ensuring