AI Creative Performance Strategist

iFIT; Ohio; On-site; USD 85,000 - 120,000; Full time

Job summary

iFIT is hiring an AI Creative Strategist to lead the paid acquisition creative engine for the iFIT app. You’ll decide what ads to make, produce them with AI tools, and iteratively improve based on results, reporting to the Director of User Acquisition.

You’ll collaborate daily with Meta, TikTok, Google and Apple Search Ads managers. Your role blends strategy and hands-on production on a lean, AI-first team, shipping multiple variants weekly and building the production pipeline with living

Qualifications

• 5+ years in performance creative, creative strategy or growth marketing with paid social/app acquisition ownership.
• Hands-on use of AI production tools for image, video, voice and editing, with workflow examples.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text with performance results.
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) and using it to scale or cut.
• Experience with Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap: what to test, order, and expected learnings.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines.
• Produce static, video and UGC-style ads using AI tools and standard design software.
• Create variants at volume across formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when needed.
• Collaborate with channel managers to launch, read and iterate on creative tests.

Skills

Performance creative

AI production tools

Copywriting

Freelancer management

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design and video editing software

Job description

iFIT is hiring an AI Creative Strategist to lead the paid acquisition creative engine for the iFIT app. You’ll decide what ads to make, produce them with AI tools, and iteratively improve based on results, reporting to the Director of User Acquisition.

You’ll collaborate daily with Meta, TikTok, Google and Apple Search Ads managers. Your role blends strategy and hands-on production on a lean, AI-first team, shipping multiple variants weekly and building the production pipeline with living