AI-Driven Performance Creative Strategist

iFIT; Eagle (ID); On-site; USD 90,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to own the creative engine for paid app acquisition. You will decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will ship ads every week, manage freelancers and vendors, and build a scalable AI production pipeline that delivers new concepts and variants continuously, while aligning with brand

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results.
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Fast and organized: ships weekly while juggling several workstreams.
• Equal parts strategist and maker, with strong instincts for what stops the scroll.
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness.
• Experience scaling UGC and creator content for paid use.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or creative analytics dashboards.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when capacity or craft needs rise.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property.

Skills

Performance creative

Creative strategy

Growth marketing

Ad copywriting

Freelancers management

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design software

Video editing software

Social ads tooling (Meta/TikTok/Google/Apple Search Ads)

Job description

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to own the creative engine for paid app acquisition. You will decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will ship ads every week, manage freelancers and vendors, and build a scalable AI production pipeline that delivers new concepts and variants continuously, while aligning with brand