AI-Driven Creative Performance Lead

iFIT; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

iFIT is seeking an AI Creative Strategist to drive paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, and optimize based on results.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google, and Apple Search Ads. Role blends strategy and hands-on production, shipping weekly and building an AI-enabled creative engine on a lean team.

Qualifications

• ~5+ years in performance creative, creative strategy or growth marketing with paid social or app acquisition ownership
• Hands-on use of AI production tools for image, video, voice and editing with examples of workflows
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text with performance results
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to decide scaling or cutting
• Working knowledge of Meta, TikTok, Google and Apple Search Ads formats
• Experience managing freelancers or UGC creators
• Willingness to travel up to 10%
• Fast and organized: ships weekly while juggling multiple workstreams
• Equal parts strategist and maker with instincts for stopping the scroll
• Experience with consumer subscription or mobile apps (health/fitness/wellness)
• Experience scaling UGC/creator content for paid use
• Experience localizing creative for international markets
• Experience building creative testing frameworks or analytics dashboards

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition
• Own the creative testing roadmap with the Director of UA: what to test, order, and learning goals
• Write acquisition messaging and copy for ads, app store creatives and paid landing pages within brand guidelines
• Produce static, video and UGC ads using AI tools alongside standard design software
• Create variants at volume: formats, lengths, hooks, languages and sizes per platform
• Brief and manage freelancers, UGC creators and vendors for capacity or craft
• Use AI within iFIT policies on AI, privacy and IP including likeness rights
• Launch, read and iterate on creative tests with channel managers
• Analyze performance metrics (hook rate, CTR, CPI, CAC) to decide scaling or pruning
• Collaborate with channel managers to optimize creative in-platform and share daily performance reads
• Work with AI Senior Designer to build production tools, brand guardrails and training content
• Your first concepts go live in paid channels; weekly testing rhythm established; fatigue prevention and surge capacity in place
• Brand guidelines and review timelines with Brand, Product & Partner Marketing are defined
• Set a baseline for creative performance (hook rate, CTR, CPI)
• Maintain AI production pipeline delivering new concepts weekly; have freelance/UGC support ready
• Creative learnings shape acquisition messaging and brand positioning

Skills

Performance creative

Creative strategy

Growth marketing

Freelancers management

UGC content strategy

Fast and organized

Brand guidelines

Experience with consumer apps

Localization for international markets

Creative analytics

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design and video editing software

Job description

iFIT is seeking an AI Creative Strategist to drive paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, and optimize based on results.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google, and Apple Search Ads. Role blends strategy and hands-on production, shipping weekly and building an AI-enabled creative engine on a lean team.