AI-Driven Performance Creative Strategist

iFIT; Connecticut; On-site; USD 120,000 - 180,000; Full time

Job summary

iFIT is building an AI-first user acquisition team, and creative is the engine. We’re looking for an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app.

You'll decide what ads to make, make them with AI tools, read the results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll own both strategy and hands-on production, shipping ads every week and building a scalable AI production pipeline, with a bias for

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
• ~5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative
• ~ Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• ~ Proficiency in standard design and video editing software
• ~ Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• ~ Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• ~ Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• ~ Has managed freelancers or UGC creators
• ~ Willingness to travel up to 10%
• ~ Fast and organized: ships weekly while juggling several workstreams
• ~ Equal parts strategist and maker, with strong instincts for what stops the scroll
• ~ Experience with a consumer subscription or mobile app, ideally health, fitness or wellness
• ~ Experience scaling UGC and creator content for paid use
• ~ Experience localizing creative for international markets
• ~ Experience building creative testing frameworks or creative analytics dashboards

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Work with channel managers to launch, read and iterate on creative tests.
• Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.
• co-owns the testing roadmap with you
• Launch and optimize your creative in-platform; share performance reads daily
• Builds the AI production tools, prompt libraries and brand guardrails; Brand, Product & Partner Marketing. Sets brand guidelines, owns feature, partner and retail launches, and sources creators and iFIT trainers; you brief their content for paid use and share what wins
• Your first concepts are live in paid channels.
• A weekly testing rhythm with the channel managers is in place.
• Brand guidelines and the review turnaround with Brand, Product & Partner Marketing are agreed.
• A baseline for creative performance (hook rate, CTR, CPI) is set by channel.
• Your AI production pipeline is running, delivering new concepts and variants every week.
• Freelance and UGC creator support is set up for surge capacity.
• Winning creative drives a growing share of spend, and fatigued ads are replaced before performance drops.
• Testing volume has grown without adding headcount.
• Creative learnings regularly shape acquisition messaging and brand positioning.

Skills

Performance creative

Creative strategy

Growth marketing

AI tools

Design

Video editing

Ad copywriting

Creative analytics

Freelancer management

Travel 10%

Localization

Testing frameworks

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design software

Job description

iFIT is building an AI-first user acquisition team, and creative is the engine. We’re looking for an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app.

You'll decide what ads to make, make them with AI tools, read the results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll own both strategy and hands-on production, shipping ads every week and building a scalable AI production pipeline, with a bias for