AI Creative Strategist for Performance Ads

iFIT; Clayton (MO); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is seeking an AI Creative Strategist to lead the creative engine for paid acquisition of the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll collaborate with the Director of UA and channel managers across Meta, TikTok, Google and Apple Search Ads, shipping ads weekly in a fast, test-driven environment.

This role blends strategy and hands-on production, ensuring creative learnings shape campaigns while you ship ads every week.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative or growth marketing with paid social ownership.
• A portfolio of ads with results showing what won and why.
• Hands-on use of AI production tools for image, video and editing.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with hooks, scripts and on-screen text.
• Experience with Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Creative strategy: Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• AI-assisted production: Produce static, video and UGC-style ads using AI tools and standard design software.
• Testing and analysis: Launch, read and iterate on creative tests with channel managers.

Skills

Performance ads

Creative strategy

Ad copywriting

Paid social

Campaign analytics

AI production

Freelancer management

Meta/TikTok/Google/Apple Ads

Travel up to 10%

US work authorization

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design software

Job description

iFIT is seeking an AI Creative Strategist to lead the creative engine for paid acquisition of the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll collaborate with the Director of UA and channel managers across Meta, TikTok, Google and Apple Search Ads, shipping ads weekly in a fast, test-driven environment.

This role blends strategy and hands-on production, ensuring creative learnings shape campaigns while you ship ads every week.