AI Creative Strategist: Performance Ads & Growth

iFIT; Elm (PA); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to lead the creative engine behind paid acquisition. You will decide which ads to create, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will report to the Director of UA and collaborate with Brand, Product & Partner Marketing on performance and growth.

Qualifications

• Bachelor's degree or equivalent professional experience in marketing, design, or communications.
• 5+ years in performance creative, creative strategy or growth marketing with direct paid social/app acquisition ownership.
• Hands-on use of AI production tools for image, video and editing; strong design and video editing skills.
• Ad copywriting experience with hooks, scripts and on-screen text and demonstrable results.
• Knowledge of Meta, TikTok, Google and Apple Search Ads creative formats; experience managing freelancers/UGC creators.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with leadership: decide what to test and in what order.
• Write acquisition messaging and copy for ads, app store creatives and paid landing pages within brand guidelines.
• Produce static, video and UGC ads using AI tools and standard design software; create variants at scale.

Skills

Performance creative

Creative strategy

Growth marketing

Paid social / app acquisition

AI production tools

Design & video editing

Ad copywriting

Analytics (hook rate, CTR, CPI, CAC)

Education

Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience

Tools

AI production tools

Standard design software

Meta/TikTok/Google/Apple Search Ads

Freelancers/UGC management

Job description

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to lead the creative engine behind paid acquisition. You will decide which ads to create, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You will report to the Director of UA and collaborate with Brand, Product & Partner Marketing on performance and growth.