AI GTM Sales Lead — Strategy, Launch & Enablement

Meta; San Francisco (CA); On-site; USD 158,000 - 224,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced GBG Sales Intelligence Lead to drive AI go-to-market strategies and end-to-end launch execution. You will own the AI GTM calendar, develop communications, and build repeatable processes to move AI capabilities from built to adopted at scale.

The role requires strong cross-functional collaboration, technical fluency, and a proven track record in sales operations and program management to translate business goals into technical outcomes.

Qualifications

• Bachelor's degree or in progress in a relevant field.
• 8+ years of sales or sales operations experience at large-scale organizations with proven leadership of complex initiatives.
• Able to converse with product/engineering, understand APIs, data flows, and architecture but not require an engineering degree.
• Excellent at translating between business and technical language.
• Organized, detail-oriented multi-team program management.
• Proven track record of product-sales collaboration.

Responsibilities

• Define and evolve GTM strategy for AI products and identify AI-native opportunities.
• Own end-to-end GTM calendar: launches, access, sequencing.
• Develop and execute communications for AI rollouts and leadership updates.
• Create and maintain the GTM playbook for go-to-market adoption at scale.
• Drive change management to ensure field understanding and usage.
• Partner with Sales Intelligence Product to align roadmap and launches.
• Develop training content and certification tied to launches.
• Manage communication channels and information architecture for access.
• Partner with Data Science to determine success metrics and measurement.

Skills

Communication

Program management

Product partnership

Technical fluency

Cross-functional collaboration

Education

Bachelor's degree in a relevant field

Tools

APIs

Data flows

Platform architecture

Job description

Meta is seeking an experienced GBG Sales Intelligence Lead to drive AI go-to-market strategies and end-to-end launch execution. You will own the AI GTM calendar, develop communications, and build repeatable processes to move AI capabilities from built to adopted at scale.

The role requires strong cross-functional collaboration, technical fluency, and a proven track record in sales operations and program management to translate business goals into technical outcomes.