AI Growth Creative Strategist for Paid Ads

iFIT; East Windsor Hill (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine. We are seeking an AI Creative Strategist to decide what ads to make and produce them with AI tools. You’ll work with Meta, TikTok, Google, and Apple Search Ads to push the iFIT app.

You’ll own the creative testing roadmap, produce volume variants, and brief freelancers to scale output on a lean team. Expect weekly shipped ads and measurable growth in paid acquisition.

Qualifications

• ~5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• Experience with Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10%
• Fast and organized: ships weekly while juggling several workstreams
• Equal parts strategist and maker, with strong instincts for what stops the scroll
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness
• Experience scaling UGC and creator content for paid use
• Experience localizing creative for international markets
• Experience building creative testing frameworks or creative analytics dashboards

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines.
• Produce static, video and UGC ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale or kill.
• Launch and optimize your creative in-platform; share performance reads daily with channel managers.

Skills

Performance marketing

Creative strategy

AI production tools

Design software

Video editing

Copywriting

Analytics

Meta/TikTok/ads formats

Freelancer management

Travel willingness

Fast delivery

Strategist + maker

Consumer apps

UGC scaling

Localization

Testing frameworks

Creative analytics

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

Adobe Creative Suite

Premiere Pro

After Effects

Job description

iFIT is building an AI-first user acquisition engine. We are seeking an AI Creative Strategist to decide what ads to make and produce them with AI tools. You’ll work with Meta, TikTok, Google, and Apple Search Ads to push the iFIT app.

You’ll own the creative testing roadmap, produce volume variants, and brief freelancers to scale output on a lean team. Expect weekly shipped ads and measurable growth in paid acquisition.