AI Creative Strategist — Growth Ads for Apps

iFIT; Rhode Island; On-site; USD 110,000 - 180,000; Full time

Job summary

iFIT is seeking an AI Creative Strategist to lead the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, monitor results, and iterate weekly.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. Your role blends strategy and hands-on production, shipping ads weekly while building an AI-enabled production pipeline and testing framework that

Qualifications

• 5+ years in performance creative, creative strategy or growth marketing with paid social/app acquisition ownership.
• Hands-on use of AI production tools for image/video/voice/editing with demonstrated workflows.
• Proficiency in standard design and video editing software.
• Ad copywriting with hooks, scripts and on-screen text and measurable results.
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to decide scaling or cutting.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Fast and organized: ships weekly while juggling multiple workstreams.
• Equal parts strategist and maker with strong scroll-stopping instincts.
• Experience with consumer subscription or mobile apps, ideally health/fitness.
• Experience scaling UGC/creator content for paid use.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or dashboards.

Responsibilities

• Turn audience insights and performance data into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA and stakeholders.
• Write acquisition messaging and copy for ads, app store creatives, and paid landing pages.
• Produce static, video and UGC-style ads using AI tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes.
• Brief and manage freelancers/UGC creators and vendors as needed.
• Analyze performance and decide what to scale, iterate or drop.
• Collaborate with channel managers to launch and optimize creative in-platform; share daily performance reads.
• Work with AI Senior Designer to refine production tools and brand guardrails.
• Maintain brand guidelines and ensure quality, accuracy and consistency across channels.

Skills

Performance creative

Creative strategy

AI production tools

Copywriting

Paid social

Freelancer management

Travel up to 10%

Fast and organized

Brand consistency

App acquisition

Education

Bachelor's degree or equivalent

Tools

AI production tools

Job description

iFIT is seeking an AI Creative Strategist to lead the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, monitor results, and iterate weekly.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. Your role blends strategy and hands-on production, shipping ads weekly while building an AI-enabled production pipeline and testing framework that