AI Creative Strategist: Growth Ads for Fitness App

iFIT; Idaho; À distance; USD 90 000 - 150 000; Plein temps

Résumé du poste

iFIT is seeking an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate based on performance with our UA team across Meta, TikTok, Google, and Apple Search Ads.

You’ll ship ads weekly, manage the AI production pipeline, and build a scalable testing framework, balancing speed and quality while aligning with brand guidelines.

Qualifications

• 5+ years in performance creative, creative strategy or growth marketing with paid social/app acquisition ownership.
• Hands-on use of AI production tools for image, video and editing, with examples of workflows and quality control.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with proven performance results (hooks, scripts, on-screen text).
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to scale or cut.
• Familiarity with Meta, TikTok, Google and Apple Search Ads creative formats.

Responsabilités

• Own creative strategy for app acquisition, turning audience insights and performance data into hooks and concepts.
• Lead AI-assisted production, creating volume of variants across formats, lengths and languages.
• Brief and manage freelancers/UGC creators and vendors as needed.
• Test, read, and iterate on creative tests with channel managers; monitor metrics and replace fatigued ads.

Connaissances

Performance marketing

Creativity

AI production tools

Copywriting

Design software

Analytics

Freelancer management

Travel willingness

Formation

Bachelor's degree in Marketing/Design/Communications

Outils

AI image/video tools

Video editing software

Meta/TikTok/Google/Apple ads platforms

Description du poste

iFIT is seeking an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate based on performance with our UA team across Meta, TikTok, Google, and Apple Search Ads.

You’ll ship ads weekly, manage the AI production pipeline, and build a scalable testing framework, balancing speed and quality while aligning with brand guidelines.