AI Growth Creative Strategist for Performance Ads

iFIT; Alton (IL); Presencial; USD 135.000 - 150.000; Jornada completa

Descripción de la vacante

iFIT seeks an AI Creative Strategist to drive the creative engine for paid acquisition of the iFIT app. You will decide what ads to create, produce them with AI tools, analyze results, and iterate on next rounds.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads.

Success relies on rapid testing, scalable AI production, and turning data into actionable creative learnings to grow the user base.

Formación

• Bachelor's degree or equivalent professional experience in Marketing, Design, or Communications.
• 5+ years in performance creative, with owned paid social or app acquisition work.
• Portfolio of ads with results showing what won and why.
• Hands-on use of AI production tools for image, video and editing.
• Proficiency in standard design and video editing software.
• Experience with Meta, TikTok, Google and Apple Search Ads creatives.
• Ability to manage freelancers or UGC creators.

Responsabilidades

• Turn audience insight and performance data into hooks, angles and concepts for app acquisition.
• Own the creative testing roadmap with leadership and define what to test.
• Write acquisition messaging and copy for ads and paid pages within brand guidelines.
• Produce ads using AI tools and manage volume of variants across platforms.
• Analyze performance data and decide what to scale or iterate.

Conocimientos

Performance creative

Creative strategy

Growth marketing

Ad copywriting

AI production tools

Design software

Freelancer/UGC management

Paid social knowledge

Educación

Bachelor's degree in Marketing, Design, Communications or related field

Herramientas

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

AI production tools

Descripción del empleo

iFIT seeks an AI Creative Strategist to drive the creative engine for paid acquisition of the iFIT app. You will decide what ads to create, produce them with AI tools, analyze results, and iterate on next rounds.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads.

Success relies on rapid testing, scalable AI production, and turning data into actionable creative learnings to grow the user base.