AI-First Marketing Manager — Remote, Campaigns & Growth

Puffy; San Diego (CA); Remote; USD 129,000 - 157,000; Full time

Benefits offered by this job

Remote-first workload

Learning budget up to $5,000/year

Generous PTO + US holidays

AI-native tool stack

Job summary

Puffy is seeking a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will oversee consumer research, campaign strategy, AI-assisted briefs and scripts, and selective partnerships, reporting to the Director of Marketing. This remote role is open to candidates located in the United States.

The position blends research, creative direction, and performance partnerships, with growth toward senior leadership. We value AI-driven decision making and fast execution.

Qualifications

• Minimum 5+ years in marketing, including D2C/e-commerce experience.
• Ability to develop campaign ideas and creative strategies from consumer insights.
• Experience with ad copywriting, scriptwriting, and directing creative briefs.

Responsibilities

• Turn consumer insights into campaigns and briefs for AI video generation.
• Manage exclusive strategic affiliate partnerships and review performance with leadership.
• Develop briefs, concepts, and ad scripts that guide creative teams and paid channels.
• Collaborate with cross-functional teams to execute high-impact campaigns.

Skills

Marketing strategy

Creative briefing

Scriptwriting

AI tooling

Partner management

Independent work

Tools

AI tools

Job description

Puffy is seeking a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will oversee consumer research, campaign strategy, AI-assisted briefs and scripts, and selective partnerships, reporting to the Director of Marketing. This remote role is open to candidates located in the United States.

The position blends research, creative direction, and performance partnerships, with growth toward senior leadership. We value AI-driven decision making and fast execution.