Remote AI-First Marketing Manager: D2C Growth & Partnerships

Puffy; Denver (CO); Remote; USD 110,000 - 143,000; Full time

Benefits offered by this job

Remote-first work model

Annual learning budget $5,000

Free Puffy mattress

401(k) with company match

PTO + US holidays

Job summary

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected strategic partnerships, reporting directly to the Director of Marketing.

This role exists to turn what online shoppers actually need into campaigns and creative that perform, building the research-to-brief process that lets our creative and paid channel teams produce

Qualifications

• 5+ years of marketing experience, including at least 2 years with a D2C e-commerce brand.
• Ability to develop performance marketing ideas and creative strategies informed by consumer insights.
• Understanding of digital advertising platforms, including Meta, Google Search, and Demand Gen.
• Ability to translate consumer findings into messaging, briefs, and campaigns.
• Experience with AI tools for research, ideation, and script development.
• Ability to work independently and collaborate with internal teams and external partners.

Responsibilities

• Turn consumer insights into campaigns by developing briefs and scripts that connect customer needs with product benefits.
• Manage exclusive strategic affiliate partnerships and review performance with marketing leadership.
• Write briefs, concepts, and ad scripts for AI video generation, design, and content teams.
• Coordinate with paid channels to bring assets to market and feed performance results into next concepts.

Skills

Marketing strategy

D2C e-commerce

AI tools

Brief writing

Partner management

Performance marketing

Tools

Meta Ads

Google Ads

Demand Gen

Job description

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected strategic partnerships, reporting directly to the Director of Marketing.

This role exists to turn what online shoppers actually need into campaigns and creative that perform, building the research-to-brief process that lets our creative and paid channel teams produce