Head of Growth Marketing — AI-First, Remote

UpBound; Wilmington (NC); A distancia; USD 170.000 - 230.000; Jornada completa

Descripción de la vacante

Upbound is seeking a Head of Growth Marketing to own the full-funnel strategy for its AI-first, enterprise-focused growth. You will direct campaigns, budgets, and the marketing stack, partnering with sales to drive growth across paid, organic, and self-serve motions.

This leadership role demands hands-on expertise and a track record of AI-enabled marketing innovations. You will build and grow a growth team, collaborate with product and engineering, and operate in a remote-friendly environment

Formación

• Have 10+ years in B2B marketing.
• Experience leading growth, demand generation, or acquisition.
• Hands-on with ad platforms, automation, dashboards, and data.
• Experience introducing AI tools in marketing.
• Fluent in analytics and ability to defend numbers in front of sales.

Responsabilidades

• Own full-funnel growth for Upbound's commercial platform.
• Lead campaign roadmap and budget with marketing and sales leadership.
• Manage paid media, channel mix, targeting, and performance against targets.
• Oversee lifecycle marketing, marketing operations, attribution, and funnel reporting.
• Drive AI-assisted marketing workflows and self-serve motions with product/engineering.

Conocimientos

B2B marketing

Growth marketing

Paid media

Lifecycle marketing

Marketing operations

Analytics

Team leadership

Descripción del empleo

Upbound is seeking a Head of Growth Marketing to own the full-funnel strategy for its AI-first, enterprise-focused growth. You will direct campaigns, budgets, and the marketing stack, partnering with sales to drive growth across paid, organic, and self-serve motions.

This leadership role demands hands-on expertise and a track record of AI-enabled marketing innovations. You will build and grow a growth team, collaborate with product and engineering, and operate in a remote-friendly environment