AI-First Marketing Manager — Remote Growth Leader

Puffy; Atlanta (GA); Remote; USD 120,000 - 143,000; Full time

Benefits offered by this job

Remote First

Annual learning budget

Comprehensive health insurance

PTO + US holidays

Free Puffy mattress

Job summary

Puffy is hiring a Marketing Manager, AI-First, to own consumer insight-driven campaigns, AI-assisted briefs and scripts, and strategic partnerships across the U.S. market. This remote role reports to the Director of Marketing and drives messaging from insights to performance creative.

You will craft briefs and ad scripts for AI video generation, guide design and content teams, and work with paid channels to bring assets to market.

Qualifications

• 5+ years of marketing experience, including 2+ years with D2C brands.
• Ability to translate consumer insights into campaigns and messages.
• Experience with digital advertising platforms (Meta, Google) and Demand Gen.
• Proactive with AI tools for research, briefs, and script development.
• Ability to work independently and own projects end-to-end.
• Strong written and verbal communication.

Responsibilities

• Turn consumer research into briefs and scripts guiding AI video and creative teams.
• Own partnerships and review performance with leadership.
• Translate insights into messaging, angles, and campaign ideas.
• Collaborate with paid channels to bring assets to market.

Skills

Campaign ideation

Consumer insights

AI tools

Performance marketing

Partnership management

Cross-functional teamwork

Tools

Meta

Google Search

Demand Gen

Job description

Puffy is hiring a Marketing Manager, AI-First, to own consumer insight-driven campaigns, AI-assisted briefs and scripts, and strategic partnerships across the U.S. market. This remote role reports to the Director of Marketing and drives messaging from insights to performance creative.

You will craft briefs and ad scripts for AI video generation, guide design and content teams, and work with paid channels to bring assets to market.