AI-First Marketing Manager: Growth & Insight Lead (Remote)

Puffy; New York (NY); Remote; USD 110,000 - 143,000; Full time

Benefits offered by this job

401(k) with Company Match

Free Puffy mattress

Puffy product discount up to 50%

$1,000 Puffy Board store credit after

Annual learning budget up to $5,000

Job summary

Puffy is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will research shoppers, develop strategy, and craft AI-assisted briefs and scripts while managing selective strategic affiliate partnerships. Remote-first role open to US residents, reporting to the Director of Marketing.

You will drive messaging, create compelling briefs, and collaborate with paid channels to execute high-impact campaigns that scale a $1B+ brand.

Qualifications

• 5+ years of marketing experience in a D2C environment.
• Ability to develop performance marketing ideas from consumer insights.
• Understanding of digital advertising platforms (Meta, Google).
• Ability to translate findings into messaging and creative direction.
• Experience in copywriting, scriptwriting, and creative concept development.
• Proficient use of AI tools for research, ideation, briefs, and scripts.
• Strong independent work and cross-functional collaboration.

Responsibilities

• Turn consumer insights into campaigns and creative strategies.
• Develop briefs and scripts for AI video generation and design teams.
• Lead selected exclusive strategic affiliate partnerships.
• Collaborate with paid channels to bring assets to market and optimize performance.

Skills

Marketing strategy

D2C eCommerce

Campaign ideation

Creative briefs

Script development

Research consumer insights

AI tools usage

Partnership management

Independent work

Education

Bachelor's degree preferred

Tools

Meta Ads

Google Ads

AI writing tools

Job description

Puffy is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will research shoppers, develop strategy, and craft AI-assisted briefs and scripts while managing selective strategic affiliate partnerships. Remote-first role open to US residents, reporting to the Director of Marketing.

You will drive messaging, create compelling briefs, and collaborate with paid channels to execute high-impact campaigns that scale a $1B+ brand.