AI-First Marketing Manager — Remote & High-Growth

Puffy; San Francisco (CA); Remote; USD 129,000 - 157,000; Full time

Benefits offered by this job

401(k) with company match

Free Puffy mattress

Learning budget up to 5000 USD per год

Remote-first work environment

Job summary

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will lead consumer research, campaign strategy, AI-assisted briefs and scripts, and selected strategic partnerships, reporting directly to the Director of Marketing.

This remote-first role is open to candidates located in the United States. You will turn shopper needs into messaging and assets, collaborate with paid channels, and guide creative direction

Qualifications

• 5+ years of marketing experience with D2C e-commerce brands.
• Ability to develop performance marketing ideas and creative strategies from consumer insights.
• Understanding of digital advertising platforms (Meta, Google) and Demand Gen.
• Ability to research consumer preferences, buying patterns, and market trends.
• Understanding of ad copywriting, scriptwriting, and providing clear direction to creative teams.
• Practical ability to use AI tools for research, ideation, briefs, and script development.

Responsibilities

• Turn research into campaigns: translate insights into messaging and creative ideas; write briefs and scripts for assets.
• Manage selected exclusive strategic affiliate partnerships and coordinate activities with marketing leadership.
• Develop briefs and ad scripts for AI video generation, design, and content teams.
• Collaborate with paid channels to bring assets to market and feed performance results back into concepts.

Skills

Marketing experience

D2C e-commerce experience

Performance marketing ideas

Digital ads platforms

AI tools for research

Copywriting & script direction

Tools

AI tools stack

Job description

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign. You will lead consumer research, campaign strategy, AI-assisted briefs and scripts, and selected strategic partnerships, reporting directly to the Director of Marketing.

This remote-first role is open to candidates located in the United States. You will turn shopper needs into messaging and assets, collaborate with paid channels, and guide creative direction