AI-First Marketing Manager — Remote Growth Architect

Puffy; Austin (TX); Remote; USD 129,000 - 157,000; Full time

Benefits offered by this job

401(k) with Company Match

Free Puffy mattress

Puffy product discount 50%

Annual learning budget $5,000

Remote First

Job summary

Puffy, a market-leading D2C mattress brand, seeks a Marketing Manager, AI-First, to own the path from consumer insight to campaign, including research, strategy, AI-assisted briefs and scripts, and selected partnerships. This role reports directly to the Director of Marketing.

You will write briefs and ad scripts, guide AI tools, and collaborate with design and paid teams to turn insights into high-performance assets. Remote US.

Qualifications

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
• Ability to develop performance marketing campaign ideas and creative strategies from consumer insights.
• Understanding of digital advertising platforms (Meta, Google, Demand Gen).
• Ability to research consumer preferences and translate findings into messaging.
• Understanding of ad copywriting, scriptwriting, and creative direction for teams.
• Practical ability to use AI tools for research, ideation, briefs and script development.
• Ability to work independently, own projects, and collaborate with internal and external partners.

Responsibilities

• Turn research into relevant campaigns by translating insights into messaging and briefs.
• Manage exclusive strategic affiliate partnerships and review performance with leadership.

Skills

Marketing experience

D2C e-commerce

AI tools for research

Copywriting guidance

Independent project work

Partnerships development

Campaign ideation

Job description

Puffy, a market-leading D2C mattress brand, seeks a Marketing Manager, AI-First, to own the path from consumer insight to campaign, including research, strategy, AI-assisted briefs and scripts, and selected partnerships. This role reports directly to the Director of Marketing.

You will write briefs and ad scripts, guide AI tools, and collaborate with design and paid teams to turn insights into high-performance assets. Remote US.