AI-First Marketing Manager — Growth Architect (Remote)

Puffy; Boston (MA); Remote; USD 65,000 - 143,000; Full time

Benefits offered by this job

Remote-first

AI-native tool stack

Learning budget up to $5,000

Annual salary review

Comprehensive benefits

PTO + US holidays

Company-wide recognition programs

Job summary

Puffy, a leading US D2C mattress brand, seeks a Marketing Manager, AI-First, to own the path from consumer insight to campaign, encompassing research, strategy, AI-assisted briefs and scripts, and selected partnerships. This remote US role reports to the Director of Marketing.

You will turn shopper insights into messaging and creative, partnering with AI tools to guide the final creative direction and optimize paid channels. Growth path leads to Head of Creative Strategy.

Qualifications

• 5+ years of marketing experience, including 2+ years with D2C e-commerce brands.
• Ability to develop performance marketing ideas and creative strategies from consumer insights.
• Familiarity with Meta, Google Search, and Demand Gen advertising platforms.
• Ability to research consumer preferences, buying patterns, and market trends and translate findings into messaging.
• Experience in ad copywriting, scriptwriting, and communicating clear direction to creative teams.
• Practical ability to use AI tools for research, ideation, briefs, and script development.
• Ability to work independently and own assigned projects.

Responsibilities

• Turn consumer research into campaigns, briefs, and scripts tied to product benefits.
• Manage exclusive strategic affiliate partnerships and review performance with leadership.
• Write briefs, concepts, and ad scripts for AI video generation, design, and content teams.
• Collaborate with paid channels to bring assets to market and feed performance results back into concepts.

Skills

Marketing strategy

D2C e-commerce

Performance marketing

Creative strategies

Digital advertising platforms

Consumer insights

Copywriting & scripting

AI tools for marketing

Independent work

Tools

AI tools for marketing

Job description

Puffy, a leading US D2C mattress brand, seeks a Marketing Manager, AI-First, to own the path from consumer insight to campaign, encompassing research, strategy, AI-assisted briefs and scripts, and selected partnerships. This remote US role reports to the Director of Marketing.

You will turn shopper insights into messaging and creative, partnering with AI tools to guide the final creative direction and optimize paid channels. Growth path leads to Head of Creative Strategy.