AI-Driven Paid Social Marketing Lead

Gusto; Burlingame (CA); Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging channels, testing new platforms and AI-powered workflows to drive pipeline and revenue. You will manage day-to-day strategy within the Demand Generation team's Paid Acquisition function, partnering across Marketing, Web, and Product to scale paid social impact.

With 7+ years in B2B SaaS or high-growth environments, you will lead multi-channel campaigns, apply AI tools for briefs and analysis, and

Qualifications

• 7+ years of performance marketing experience in B2B SaaS or high-growth settings.
• Deep hands-on experience across major paid social platforms.
• Ability to own full-funnel strategy with multi-channel budgets.
• AI-savvy with proven use of tools to improve briefs, copy, and analysis.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Own paid social strategy and execution across core platforms with full-funnel focus.
• Manage multi-million dollar budgets with pacing, forecasting, and variance analysis.
• Refine measurement framework and attribution in partnership with Marketing.
• Lead creative testing and strategy with agencies and internal teams.
• Document playbooks and best practices for the paid acquisitions team.
• Incorporate AI-powered workflows to accelerate briefs, copy, and audience research.
• Test and scale new digital channels beyond core paid social with defined success criteria.
• Collaborate with Web Marketing, Brand, Product Marketing, and Sales to align campaigns.

Skills

Paid social

Budget management

Cross-functional collaboration

AI-enabled marketing

Data analysis

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging channels, testing new platforms and AI-powered workflows to drive pipeline and revenue. You will manage day-to-day strategy within the Demand Generation team's Paid Acquisition function, partnering across Marketing, Web, and Product to scale paid social impact.

With 7+ years in B2B SaaS or high-growth environments, you will lead multi-channel campaigns, apply AI tools for briefs and analysis, and