AI-Driven Performance Marketing Lead

Inworld AI; Mountain View (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Inworld AI is seeking an AI-native Performance Marketing Lead to own paid acquisition across self-serve and ABM channels. You will drive paid search and paid social, collaborating with the VP of Marketing and GTM engineering.

This is a hands-on role where you build campaigns, write copy, and report on data, with a mix of on-site and flexible work arrangements. You will manage end-to-end marketing efforts targeting developers and founders, leveraging display and upper-funnel tactics to expand

Qualifications

• 3–5 years hands-on in performance marketing.
• Experience marketing to a developer audience.
• Experience marketing a self-serve product with a sales motion.
• Hands-on experience with X and Google DV360 is a plus.

Responsibilities

• Own paid search as the primary acquisition engine for self-serve signups.
• Run ABM and retargeting programs on social (LinkedIn, Meta, X).
• Create and optimize campaigns, write copy, and manage assets or freelancers.
• Design multi-touch retargeting sequences coordinating with sales.
• Build reporting for signups, activation, handoff, and revenue.

Skills

Paid search

Paid social

Developer audience

Claude Code

Tools

DV360

X advertising

Job description

Inworld AI is seeking an AI-native Performance Marketing Lead to own paid acquisition across self-serve and ABM channels. You will drive paid search and paid social, collaborating with the VP of Marketing and GTM engineering.

This is a hands-on role where you build campaigns, write copy, and report on data, with a mix of on-site and flexible work arrangements. You will manage end-to-end marketing efforts targeting developers and founders, leveraging display and upper-funnel tactics to expand