Senior Paid Social & AI‑Driven Growth Lead

Gusto; New York (NY); Hybrid; USD 131,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels, testing new platforms, formats, and tactics to find what works before scaling. This is a high‑visibility role at the intersection of performance marketing, channel experimentation, and AI‑powered workflow design.

You will own day‑to‑day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and

Qualifications

• 7+ years of performance marketing experience in B2B SaaS or high-growth environments.
• Full-funnel ownership across major paid social platforms with measurable pipeline impact.
• Strong creative testing instincts and ability to translate data into direction.
• AI fluency with a track record of using AI to improve briefs, copy and analysis.

Responsibilities

• Own paid social strategy and execution across multiple platforms, driving full-funnel campaigns with pipeline accountability.
• Manage multi‑million dollar budgets, pacing, forecasting, and budget‑vs‑actual analyses.
• Refine measurement frameworks and attribution in collaboration with the marketing team.
• Lead creative strategy, tests, and learning roadmaps with internal studios and agencies.
• Document playbooks and best practices for the paid acquisition team.
• Use AI tools to generate briefs, copy variants, audience insights, and reusable systems.

Skills

Performance marketing

Paid social

Channel testing

Tools

AI tools

Job description

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels, testing new platforms, formats, and tactics to find what works before scaling. This is a high‑visibility role at the intersection of performance marketing, channel experimentation, and AI‑powered workflow design.

You will own day‑to‑day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and