AI Product Lead: Marketing Enablement & Campaigns

Hbcu Connect, Llc; Philadelphia (Philadelphia County); Hybrid; USD 150.000 - 230.000; Vollzeit

Zusammenfassung

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own a major slice of the marketing enablement AI portfolio, including marketing automation, content supply chain, and campaign management. You will set forward deployed strategy, build credible business cases, and guide engineers and digital workers to deliver measurable outcomes.

This senior individual contributor role requires identifying high-value opportunities, aligning with business sponsors, and shaping

Qualifikationen

• Demonstrated track record identifying high-value AI opportunities in marketing enablement.
• Ability to frame problems for engineering and business stakeholders.
• Experience sizing opportunities and building credible value cases.

Aufgaben

• Owns a domain within the Enterprise AI opportunity portfolio.
• Shapes and prioritizes AI opportunities for marketing automation and content supply chain.
• Partners with engineers and data teams to scope engagements end-to-end.
• Drives sponsor alignment and business case development for AI initiatives.

Kenntnisse

Opportunity discovery

Problem framing

Domain pattern recognition

Value modeling

Investment prioritization

Engagement design

Roadmap thinking

Jobbeschreibung

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own a major slice of the marketing enablement AI portfolio, including marketing automation, content supply chain, and campaign management. You will set forward deployed strategy, build credible business cases, and guide engineers and digital workers to deliver measurable outcomes.

This senior individual contributor role requires identifying high-value opportunities, aligning with business sponsors, and shaping