AI Marketing Enablement Director – Commercial Enterprise

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own marketing automation, content supply chain and the marketing experience layer. This senior individual contributor defines the AI product strategy, builds the case for funding, and aligns engineers and digital workers around measurable marketing outcomes.

The role requires shaping opportunities, partnering with forward deployed teams, and delivering value across campaigns and performance measurement.

Qualifications

• Senior AI product management capability with a focus on marketing enablement.
• Ability to identify, size and shape high-value AI opportunities in marketing.
• Proven track record turning opportunities into funded, measurable programs.

Responsibilities

• Identify and size AI opportunities across marketing automation, content supply chain and campaign management.
• Partner with forward deployed teams to scope, prototype, and measure outcomes.
• Define success metrics, decision frameworks, and scaling pathways for engagements.

Skills

AI product management

Marketing automation

Strategy & roadmaps

Stakeholder alignment

Tools

Marketing automation platform experience

Job description

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own marketing automation, content supply chain and the marketing experience layer. This senior individual contributor defines the AI product strategy, builds the case for funding, and aligns engineers and digital workers around measurable marketing outcomes.

The role requires shaping opportunities, partnering with forward deployed teams, and delivering value across campaigns and performance measurement.