Director, AI Marketing Enablement & Strategy

GlaxoSmithKline; Durham (NC); Hybrid; USD 150,000 - 210,000; Full time

Job summary

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own a major slice of the marketing enablement portfolio, including marketing automation, content supply chain, and campaign management. You will work as a strategic counterpart to engineers and digital workers, shaping what they build and how success is measured.

This senior individual contributor role requires identifying high‑value AI opportunities within marketing enablement, building a business case to fund

Qualifications

• 10+ years of progressive experience spanning pharma/tech domains and AI product strategy.
• Strong working knowledge of pharma marketing enablement workflows and content supply chain.

Responsibilities

• Owns a domain within the Enterprise AI opportunity portfolio and shapes its AI strategy.
• Identify, size, and shape high-value AI opportunities in marketing automation and content workflows.
• Partner daily with forward deployed engineers and data teams to scope engagements end-to-end.
• Build business cases and align with executives to fund AI initiatives.
• Translate ambiguous problems into crisp problem statements, success metrics, and decision frameworks for engineers.

Skills

Marketing automation

AI product management

Stakeholder management

Portfolio management

Cross-functional collaboration

Strategy development

Job description

GSK Enterprise AI is seeking a Staff, Marketing Automation & AI Product Manager to own a major slice of the marketing enablement portfolio, including marketing automation, content supply chain, and campaign management. You will work as a strategic counterpart to engineers and digital workers, shaping what they build and how success is measured.

This senior individual contributor role requires identifying high‑value AI opportunities within marketing enablement, building a business case to fund