Marketing Ops Lead — AI-Driven Attribution & Automation

Teamworks; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Teamworks is seeking a Senior Marketing Operations Manager to build attribution and tracking foundations across the customer journey and lead automation across campaigns and events. The role requires owning end-to-end tracking and shifting work from manual processes to AI-enabled automation.

The successful candidate will drive enterprise B2B attribution across multi-product and multi-market environments, partner with RevOps, and shape an AI-native marketing function from the ground up.

Qualifications

• 4-5 years of experience in a complex, enterprise B2B environment with multi-product, multi-market scope.
• Proven track record building marketing attribution and campaign tracking from scratch.
• Experience shifting marketing work from manual to automated, including AI-built automations or agents.

Responsibilities

• Map end-to-end marketing attribution and build tracking showing how campaigns influence pipeline and revenue.
• Own the systems and setup behind every campaign, event, and in-app message, including list building and lifecycle triggers.
• Lead the shift from manual to automated workflows, freeing the team to focus on strategy.
• Partner with Tech Ops and RevOps to keep marketing data clean and aligned across the stack.
• Build the AI-native marketing function, designing and shipping automations and agents that scale work across demand gen and product marketing.

Skills

Marketing operations

Marketing attribution

Automation workflows

AI automation

Campaign analytics

Tools

HubSpot

Salesforce

Customer.io

Google Analytics

Job description

Teamworks is seeking a Senior Marketing Operations Manager to build attribution and tracking foundations across the customer journey and lead automation across campaigns and events. The role requires owning end-to-end tracking and shifting work from manual processes to AI-enabled automation.

The successful candidate will drive enterprise B2B attribution across multi-product and multi-market environments, partner with RevOps, and shape an AI-native marketing function from the ground up.