RevOps Marketing Analyst — AI Attribution (Remote)

Workleap Inc.; United States; Remote; USD 71,000 - 92,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance + telemedicine

Annual wellness budget

Flexible vacation policy

Remote work

Montreal office access

In-person gatherings

Claude access

Job summary

Workleap is seeking a Marketing Analytics/RevOps professional to own attribution across HubSpot and HockeyStack, translating funnel data into executive-ready insights.

You will partner with the Director of Marketing to drive data-driven decisions, linking campaign performance to revenue and resource allocation. This role emphasizes AI-enabled analysis and clear storytelling to optimize Go-To-Market efforts.

Qualifications

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company.
• Deep hands-on HubSpot expertise—campaigns, lifecycle and reporting logic.
• Strong understanding of attribution models (first touch, last touch, multi-touch) and their use.
• Fluency with UTM governance, lead routing, lifecycle stages, taxonomy.
• Analytical mindset focused on the "why" behind numbers.
• Ability to turn messy datasets into actionable insights for decision-makers.
• Daily use of AI to accelerate analysis.
• Bonus: experience with HockeyStack or similar attribution platform.

Responsibilities

• Own attribution architecture across HubSpot and HockeyStack, translating funnel data for execs.
• Diagnose performance across inbound and channel to guide quarterly budget shifts.
• Build the reporting layer for campaign performance, funnel conversion and source quality.
• Integrate AI into the analysis workflow to accelerate questions-to-insights.

Skills

HubSpot expertise

Marketing analytics

Attribution models

UTM governance

Data storytelling

AI in analysis

HockeyStack

Tools

HockeyStack

Job description

Workleap is seeking a Marketing Analytics/RevOps professional to own attribution across HubSpot and HockeyStack, translating funnel data into executive-ready insights.

You will partner with the Director of Marketing to drive data-driven decisions, linking campaign performance to revenue and resource allocation. This role emphasizes AI-enabled analysis and clear storytelling to optimize Go-To-Market efforts.