AI-Driven Lifecycle Marketing Manager

Time Doctor; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Time Doctor is seeking a Lifecycle Marketing Manager to own the marketing-led customer journey from onboarding to renewal for paying customers. This AI-first role focuses on automated, agentic workflows, segmentation, and orchestration across Growth, CS, PMM and GTM Ops to drive adoption and expansion.

You will design and QA journeys, brief campaigns, and measure revenue outcomes, ensuring a repeatable engine that scales across the customer lifecycle while aligning with US Eastern business hours.

Qualifications

• 5–7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company.
• Track record designing and running behaviour-triggered journeys with adoption/retention/expansion outcomes.
• Able to define segments from product-usage and account data; specify scoring and routing with GTM Ops.

Responsibilities

• Own onboarding and adoption programs (30/60/90) and ongoing adoption.
• Segment paying customers by profile, product usage and lifecycle stage; design journeys and triggers.
• Drive expansion and cross-sell, route opportunities to Sales & CS, with GTM Ops implementation.
• Lead retention, win-back, renewal-moment marketing and customer communications.
• Develop agentic workflows for segmentation, testing, and communications; balance automation with human oversight.

Skills

Lifecycle marketing

Segmentation

Journey orchestration

AI-first workflows

HubSpot / marketing automation

Cohort analysis

Expansion & cross-sell

Retention & renewal

Cross-functional collaboration

Tools

HubSpot

Job description

Time Doctor is seeking a Lifecycle Marketing Manager to own the marketing-led customer journey from onboarding to renewal for paying customers. This AI-first role focuses on automated, agentic workflows, segmentation, and orchestration across Growth, CS, PMM and GTM Ops to drive adoption and expansion.

You will design and QA journeys, brief campaigns, and measure revenue outcomes, ensuring a repeatable engine that scales across the customer lifecycle while aligning with US Eastern business hours.