AI-Driven Lifecycle Marketing Manager

National Debt Relief, LLC; United States; On-site; USD 99,000 - 114,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) with company match

Paid holidays and vacation

Parental leave (12 weeks)

Job summary

National Debt Relief is seeking an AI-native Customer Journey Manager to own lifecycle performance across post-enrollment journeys, with a focus on retention, winback, and partner cross-sell. You will run campaigns across email, SMS, direct mail, landing pages, and chat, while improving processes and cross-functional orchestration.

You’ll apply direct response instincts and rigorous experimentation, using AI tools to accelerate planning, design, QA, and analysis, ensuring high-impact outcomes

Qualifications

• Bachelor's degree preferred, but not required; relevant experience considered in place of formal education.
• 4+ years in lifecycle marketing, retention, CRM, or related field.
• Experience building and optimizing automated customer journeys that drive measurable outcomes.
• Experience executing cross-channel programs across email, SMS, direct mail, landing pages, chat, or similar touchpoints.
• Experience with ESPs or marketing automation platforms.
• Experience with modern omni-channel engagement platforms such as Braze, Cordial, Klaviyo, or similar tools.
• Experience supporting platform migration or transition across ESPs.
• Experience in direct response, lead generation, or sales-assisted conversion environments.
• Experience in financial services or a regulated marketing environment.
• Familiarity with SMS strategy, consent requirements, and compliant messaging.
• Experience with landing page optimization, chat, or lead reactivation programs.

Responsibilities

• Own lifecycle strategy and performance for key post-enrollment client journeys, focusing on retention, engagement, winback, and partner cross-sell.
• Build, launch, and optimize cross-channel campaigns across email, SMS, direct mail, landing pages, chat, and related touchpoints.
• Develop messaging, segmentation, sequencing, and testing plans to improve engagement and retention.
• Analyze cancellation patterns and journey performance to identify high-impact retention opportunities.
• Drive measurable business outcomes and ensure customer experience is balanced with performance.
• Improve processes, workflows, briefs, handoffs, QA, and operating rhythms supporting journey execution.
• Build a stronger orchestration layer across tools, teams, data, channels, and service partners.
• Coordinate across Creative, Brand, Product, Engineering, Analytics, Legal, Compliance, Sales, and partners.
• Identify friction and automate or replace outdated manual work.
• Use AI to accelerate planning, design, copy development, QA, reporting, and workflow execution.

Skills

Direct response instincts

Analytical skills

Cross-functional collaboration

Project management

AI tooling use

End-to-end ownership

Ambiguity tolerance

Leadership

Education

Bachelor's degree preferred

Tools

Salesforce Marketing Cloud

Braze

Cordial

Klaviyo

ChatGPT/Claude/Codex

Job description

National Debt Relief is seeking an AI-native Customer Journey Manager to own lifecycle performance across post-enrollment journeys, with a focus on retention, winback, and partner cross-sell. You will run campaigns across email, SMS, direct mail, landing pages, and chat, while improving processes and cross-functional orchestration.

You’ll apply direct response instincts and rigorous experimentation, using AI tools to accelerate planning, design, QA, and analysis, ensuring high-impact outcomes