AI-Driven Lifecycle Marketing & Product Leader

Legion Health; San Francisco (CA); On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Health Insurance

In‑person retreats

Meal stipends

Lifecycle/CRM tooling budget

Learning stipend

Job summary

Legion Health in San Francisco, CA is seeking an AI‑driven Lifecycle Marketing and Product Leader to build a proactive, personalized patient communication engine. You will own activation, booking, completion, follow‑up, renewal, and reactivation journeys across email, SMS, push, and in‑app channels, collaborating with product, engineering, data, ops, and clinical teams.

You will design segments, write copy, QA data events, run experiments, and ensure HIPAA and CAN‑SPAM compliance while driving

Qualifications

• 6+ years in lifecycle marketing, CRM, retention, or owned‑channel marketing.
• 3+ years owning lifecycle programs across email, SMS, push, in‑app or direct mail.
• Experience in consumer healthcare, marketplaces, subscriptions, or high‑volume business.
• Ability to build event‑triggered journeys, segmentation, personalization, and lifecycle reporting.
• Hands‑on fluency with marketing automation platforms such as Braze, Iterable, or similar.
• Strong AI‑native operating ability and data‑driven mindset.

Responsibilities

• Design and build the AI‑native lifecycle engine across activation to renewal.
• Create email, SMS, push, in‑app and transactional reminders and AI assisted outreach.
• Map patient journey states, triggers, audiences, suppression rules, and actions.
• Instrument events, properties, data models, and workflows with product and data teams.
• Develop AI‑assisted workflows that draft, personalize, route, and optimize messages within compliance.
• Establish proactive flows for intake, booking, reminders, no-shows, renewals, reactivation, and churn recovery.
• Develop segmentation and personalization to support thousands of journeys.
• Collaborate with clinical ops to reflect workflows, scheduling, and refill policies.
• Own lifecycle experiments, A/B tests, holdouts, and cadence tests.
• Create lifecycle dashboards and weekly reporting to show bottlenecks and ROI.

Skills

Lifecycle marketing

CRM ownership

Retention programs

Audience segmentation

AI-native operations

Written communication

Cross-functional collaboration

Healthcare compliance awareness

Tools

Braze

Iterable

Customer.io

Klaviyo

HubSpot

Salesforce Marketing Cloud

Job description

Legion Health in San Francisco, CA is seeking an AI‑driven Lifecycle Marketing and Product Leader to build a proactive, personalized patient communication engine. You will own activation, booking, completion, follow‑up, renewal, and reactivation journeys across email, SMS, push, and in‑app channels, collaborating with product, engineering, data, ops, and clinical teams.

You will design segments, write copy, QA data events, run experiments, and ensure HIPAA and CAN‑SPAM compliance while driving