AI-Driven Lifecycle Lead, Patient Engagement

Legion Health; San Francisco (CA); On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Health Insurance

In-person retreats

Meal stipends

Lifecycle/CRM tooling budget

Learning stipend

AI tooling budget

Job summary

Legion Health is building an AI-native lifecycle engine to guide patients through activation, booking, visits, and renewals with proactive, personalized messaging. You’ll own end-to-end lifecycle design, from state mapping to event‑driven journeys, partnering across product, engineering, data, and clinical teams.

The role blends marketing rigor with AI-enabled experimentation to reduce manual work while improving intake completion, bookings, and retention in a HIPAA‑compliant framework.

Qualifications

• 6+ years in lifecycle marketing, CRM, retention, engagement, growth marketing.
• 3+ years directly owning lifecycle programs across email, SMS, push, in-app, or direct mail.
• Strong preference for experience in consumer healthcare, marketplaces, subscriptions, or high‑volume consumer businesses.
• Hands‑on fluency with CRM/marketing platforms such as Braze, Iterable, Customer.io, Klaviyo, HubSpot, or Salesforce Marketing Cloud.

Responsibilities

• Build Legion’s AI-native lifecycle engine across activation, booking, visit completion, follow-up adherence, renewal support, retention, reactivation, and winback.
• Design the patient communication system across email, SMS, push, in‑app, transactional reminders, AI-assisted outreach, and future owned channels.
• Map the full patient journey into lifecycle states, triggers, audiences, suppressions, escalation rules, personalization rules, and next-best-action logic.
• Partner with product, engineering, and data to instrument events, properties, data models, and workflows for intelligent automation.
• Own lifecycle experimentation across A/B tests, holdouts, incrementality tests, send-time tests, cadence tests, channel-mix tests, and journey-level optimization.

Skills

Lifecycle marketing

CRM ownership

Retention & growth

Healthcare experience

AI-assisted journeys

Tools

Braze

Iterable

Customer.io

Klaviyo

HubSpot

Salesforce Marketing Cloud

Job description

Legion Health is building an AI-native lifecycle engine to guide patients through activation, booking, visits, and renewals with proactive, personalized messaging. You’ll own end-to-end lifecycle design, from state mapping to event‑driven journeys, partnering across product, engineering, data, and clinical teams.

The role blends marketing rigor with AI-enabled experimentation to reduce manual work while improving intake completion, bookings, and retention in a HIPAA‑compliant framework.