AI‑Driven Lifecycle & Content Marketer

Banks Power; Azusa (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Banks seeks a self-directed marketer to transform customer insights into content, campaigns, and journeys that drive action. You will leverage AI tools to research, ideate, automate, analyze, write, and edit.

If this sounds like you, we should talk. You will own lifecycle marketing from concept to optimization, build and manage email/SMS campaigns, automate journeys, segment audiences, and create nurture and cross-sell programs.

Qualifications

• 2+ years in marketing with hands-on AI use.
• Experience with lifecycle marketing, email, CRM, or marketing automation.
• Strong understanding of customer journeys, segmentation, funnels, and behavioral marketing.
• Excellent writing/editing or ability to direct AI output into polished content.

Responsibilities

• Own lifecycle marketing strategy from concept through execution and optimization.
• Build and manage email and SMS campaigns, automated journeys, funnels, flows, and behavioral triggers.
• Segment audiences using website activity, engagement, purchase behavior, and signals.
• Create abandonment, nurture, post-purchase, re-engagement, and cross-sell programs.
• Write persuasive email, SMS, landing-page, and campaign copy.
• A/B test messaging, offers, and journeys; measure conversions, revenue, and engagement - then improve what works.

Skills

Lifecycle marketing

Email marketing

SMS campaigns

AI in marketing

Content creation

Analytics

Tools

SEMrush

Google Search Console

AI tools

Job description

Banks seeks a self-directed marketer to transform customer insights into content, campaigns, and journeys that drive action. You will leverage AI tools to research, ideate, automate, analyze, write, and edit.

If this sounds like you, we should talk. You will own lifecycle marketing from concept to optimization, build and manage email/SMS campaigns, automate journeys, segment audiences, and create nurture and cross-sell programs.