AI-Driven Email Automation & Lifecycle Lead

The Skill Set; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

The Skill Set is seeking an Email Marketing Manager in Chicago to lead the email program across lifecycle stages. You will own automation programs, segmentation, and personalized content using Marketo, HubSpot, and MailChimp, while aligning with sales objectives.

The role requires hands-on execution, strong analytics, and collaboration with marketing, demand generation, and IT teams. A data-driven mindset and knowledge of AI tools for optimization are essential.

Qualifications

• Hands-on email marketing and automation experience.
• Ability to translate business objectives into scalable automated programs.
• Experience with privacy/compliance in email.
• Strong collaboration with marketing, sales, and IT.

Responsibilities

• Build, execute, and optimize end-to-end email campaigns and nurture streams.
• Lead generation, scoring, and lifecycle programs aligned to sales goals.
• Collaborate with CRM to ensure accurate lead routing and data integrity.
• Monitor performance with dashboards and make data-driven optimizations.
• Educate stakeholders on email capabilities and governance.
• Document processes and best practices for consistency.

Skills

Email marketing

Marketing automation

Lead generation

Lifecycle marketing

Segmentation

Personalization

Dynamic content

Campaign workflow design

Analytics reporting

QA & data hygiene

Cross-functional collaboration

HTML/CSS for email

Organization & prioritization

Tools

Marketo

HubSpot

MailChimp

Adobe tools

Looker Studio

Google Analytics

CMS: Drupal

AI tools: ChatGPT

Illustrator/Photoshop

Asana/Trello/Monday

Job description

The Skill Set is seeking an Email Marketing Manager in Chicago to lead the email program across lifecycle stages. You will own automation programs, segmentation, and personalized content using Marketo, HubSpot, and MailChimp, while aligning with sales objectives.

The role requires hands-on execution, strong analytics, and collaboration with marketing, demand generation, and IT teams. A data-driven mindset and knowledge of AI tools for optimization are essential.