Senior Lifecycle Marketing Lead (AI-Driven)

Caribou Financial; Colorado Springs (CO); Remote; USD 135,000 - 166,000; Full time

Benefits offered by this job

Competitive compensation

Annual performance-based incentive

Equity options

401(k) retirement plan

Generous paid time off

Medical, dental, vision coverage

Parental leave

Professional development support

Employee referral program

Job summary

Caribou Financial is seeking a data-driven Senior Product Marketing Manager to own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting. You will drive persona-based segmentation, AI-driven personalization, and cross-functional GTM for new features and service improvements.

You’ll collaborate with Product, Performance Marketing, Brand, Sales & Operations, and Analytics to optimize the customer journey, measure impact on conversion and retention,

Qualifications

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
• Proven track record of managing multi-channel communications across complex conversion funnels.
• Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo) and product analytics (e.g., Amplitude, Mixpanel).
• Experience with AI workflows for content generation and campaign optimization.
• Strong background in holdout testing, incrementality modeling, A/B testing.
• Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams.

Responsibilities

• Lifecycle Strategy & Customer Communications: design the communications architecture across email, SMS, in-app, and call scripting across funnel stages.
• Go-To-Market: lead cross-functional GTM strategies for feature releases, product tiers, and service enhancements.
• Experimentation, Analytics & Governance: establish experimentation frameworks and govern lifecycle platforms and vendor relationships.

Skills

Lifecycle marketing

AI-driven engagement

Cross-functional leadership

Multi-channel communications

Measurement & analytics

Copywriting & messaging

Tools

Braze

HubSpot

Customer.io

Marketo

Amplitude

Mixpanel

SQL

Tableau

Looker

Job description

Caribou Financial is seeking a data-driven Senior Product Marketing Manager to own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting. You will drive persona-based segmentation, AI-driven personalization, and cross-functional GTM for new features and service improvements.

You’ll collaborate with Product, Performance Marketing, Brand, Sales & Operations, and Analytics to optimize the customer journey, measure impact on conversion and retention,