AI-Driven Email & Lifecycle Marketing Manager

Pega; Waltham (MA); On-site; USD 101,000 - 154,000; Full time

Benefits offered by this job

Gartner leadership recognition

Continuous learning & development

Innovative, inclusive, agile culture

Competitive global benefits + equity

Job summary

Pega in Massachusetts (Waltham) invites a seasoned Email Automation Marketing Manager to own end-to-end lifecycle campaigns within our Marketing Automation Platform CDH. You will drive multi-channel programs (email, SMS, omni-channel) that convert engagement into revenue, leveraging AI-assisted personalization and data insights.

Featuring deep experience in nurture strategies, segmentation, and send-time optimization, you’ll collaborate across marketing, data, and sales teams to optimize

Qualifications

• 6-8 years of lifecycle email marketing experience in B2B tech.

Responsibilities

• Execute complex, multi-channel campaigns within CDH, owning end-to-end performance.
• Analyze campaign performance data to optimize targeting, messaging, and channel mix.
• Optimize omni-channel journeys using behavioral triggers and personalization.
• Validate AI-driven recommendations align with best practices and monitor next-best-action results.
• Collaborate with Marketing to ensure brand consistency and leadership insights.
• Monitor data quality and flag issues impacting campaign performance.

Skills

Lifecycle marketing

Nurture strategy

Frequency capping

Send-time optimization

Segmentation logic

Campaign hierarchy

CDH, Marketo, HubSpot, Eloqua

CRM systems (SFDC)

Power BI dashboards

APIs & integrations

Omni-channel orchestration

AI content generation/testing

Tools

Customer Decision Hub (CDH)

Marketo

HubSpot

Eloqua

Salesforce / SFDC

Job description

Pega in Massachusetts (Waltham) invites a seasoned Email Automation Marketing Manager to own end-to-end lifecycle campaigns within our Marketing Automation Platform CDH. You will drive multi-channel programs (email, SMS, omni-channel) that convert engagement into revenue, leveraging AI-assisted personalization and data insights.

Featuring deep experience in nurture strategies, segmentation, and send-time optimization, you’ll collaborate across marketing, data, and sales teams to optimize