AI-Driven Email & SMS Growth Strategist

Power Digital; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Power Digital is seeking a Lifecycle Marketing Strategist to lead audits, strategy, content, and setup of email campaigns and SMS automation for current and prospective clients. You will drive innovative strategies, optimize toward measurable success metrics, and collaborate with senior leaders across creative, content, and analytics teams.

The role requires 2–5 years of email marketing experience, strong analytical and copywriting skills, and hands-on use of Klaviyo, HubSpot, or Braze.

Qualifications

• 2-5 years experience in email marketing strategy, production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, data-driven decision making.
• Hands-on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, A/B testing, measurement and reporting.
• Build and manage automated email marketing programs with end-to-end tracking and proper measurement.
• Collaborate with creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on lifecycle programs’ performance monthly to clients.
• Use data to test, measure and optimize the email marketing program.
• Partner and collaborate cross-functionally with other internal digital channels.
• Employ AI technologies to enhance and optimize business processes.
• Utilize Power Digital's Nova ecosystem as it relates to your department.

Skills

Email marketing strategy

Campaign management

A/B testing

Klaviyo

HubSpot

Braze

SMS marketing

HTML/CSS

Data analysis

Communication

Tools

Klaviyo

HubSpot

Braze

HTML/CSS

Job description

Power Digital is seeking a Lifecycle Marketing Strategist to lead audits, strategy, content, and setup of email campaigns and SMS automation for current and prospective clients. You will drive innovative strategies, optimize toward measurable success metrics, and collaborate with senior leaders across creative, content, and analytics teams.

The role requires 2–5 years of email marketing experience, strong analytical and copywriting skills, and hands-on use of Klaviyo, HubSpot, or Braze.