Senior Email Growth Lead - Lifecycle & Automation

RS Americas; Fort Worth (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

RS Americas is seeking a Senior Email Marketing Manager to develop and optimize lifecycle email programs, drive customer acquisition, engagement, and revenue growth. You will own automation capabilities, audience segmentation, and personalized communications, partnering with Ecommerce, Sales, and Analytics to scale marketing efforts across channels.

You will lead a small team, manage vendors, and establish governance while leveraging AI-enabled marketing capabilities to improve efficiency and

Qualifications

• 8+ years of experience in email/lifecycle marketing or CRM programs
• Experience with enterprise marketing automation platforms and data integrations
• Strong knowledge of segmentation, personalization, and testing
• Experience managing agency partners and cross-functional stakeholders
• Excellent communication and analytical skills

Responsibilities

• Develop end-to-end email marketing strategy and lifecycle programs
• Design automated customer journeys and trigger-based campaigns
• Lead segmentation, personalization, and dynamic content
• Oversee deliverability, compliance, and platform governance
• Collaborate with ecommerce, content, product, and analytics teams
• Build dashboards and translate data into actionable insights
• Manage vendor partners and supplier-funded campaigns
• Drive testing roadmap across subject lines, content, cadence, and automation

Skills

Lifecycle marketing

Email marketing

Audience segmentation

Marketing automation

Data analysis

Cross-functional collaboration

Campaign performance

Strong communication

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketing automation platforms

CRM/CDP tools

Job description

RS Americas is seeking a Senior Email Marketing Manager to develop and optimize lifecycle email programs, drive customer acquisition, engagement, and revenue growth. You will own automation capabilities, audience segmentation, and personalized communications, partnering with Ecommerce, Sales, and Analytics to scale marketing efforts across channels.

You will lead a small team, manage vendors, and establish governance while leveraging AI-enabled marketing capabilities to improve efficiency and