AI-Driven Demand Gen Lead for Expansion

Grafana Labs; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

30 days vacation (paid)

Health insurance

Remote work stipend

Job summary

Grafana Labs is seeking a Demand Generation Program Manager to own lifecycle demand gen across channels—existing customer expansion, cross-sell, and adoption plays across email, in‑app, web, and field channels, in partnership with sales and customer teams.

You will build agentic workflows with AI to automate program execution and drive scalable growth while collaborating with sales, product marketing, and ops to maximize pipeline impact.

Qualifications

• 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company (open source / developer‑focused a plus).
• Comfortable with data: you can pull numbers, sanity‑check them, and build a program readout a VP would trust.
• Experience marketing to existing customers — expansion, cross‑sell, or customer lifecycle programs.
• Proven multi‑channel program experience (email/lifecycle, paid, events, web, outbound) with pipeline results.
• Experience with PLG or product‑led motions alongside sales‑led ones.
• Familiarity with the observability/open‑source ecosystem.
• You’ve worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar).
• You’ve written or shipped something public about AI in marketing operations.

Responsibilities

• Own customer lifecycle demand gen across channels and audiences—expansion, cross‑sell, and adoption plays.
• Work across paid, email, events, web, and outbound as priorities shift; improve programs across channels.
• Build agentic workflows using AI tools to automate program execution, audience building, content generation, and signal detection.
• Translate marketing signals into actions sales teams take; partner with sales leadership on effectiveness.
• Measure pipeline impact; instrument programs and prune what isn’t working.

Skills

Data analysis

AI workflows

Demand generation

Lifecycle marketing

Cross-channel campaigns

Program management

Sales alignment

Open-source observability familiarity

Marketo

Salesforce

BigQuery

AI in marketing operations

Education

Bachelor's degree in Marketing/Business/CS

Tools

Marketo

Salesforce

BigQuery

Job description

Grafana Labs is seeking a Demand Generation Program Manager to own lifecycle demand gen across channels—existing customer expansion, cross-sell, and adoption plays across email, in‑app, web, and field channels, in partnership with sales and customer teams.

You will build agentic workflows with AI to automate program execution and drive scalable growth while collaborating with sales, product marketing, and ops to maximize pipeline impact.