Senior Demand Gen Leader, AI-Driven Growth Engine

SmartRecruiters, Inc.; Boston, Northern (MA, KY); Hybrid; USD 200,000 - 245,000; Full time

Job summary

Freshworks is seeking a senior demand generation leader to own and modernize our scaled demand engine across the product portfolio. This hands-on operator will run day-to-day programs across channels, partner with Revenue Marketing leadership on strategy, and rethink how AI and automation can improve demand generation.

We want someone who questions what is working, builds better systems, and uses AI to enhance how we generate, qualify, nurture, and convert demand.

Qualifications

• 10+ years of B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
• Significant experience owning scaled demand generation programs and measurable pipeline targets.
• Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
• Strong understanding of demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return.
• Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.

Responsibilities

• Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
• Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
• Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
• Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
• Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
• Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
• Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
• Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
• Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
• Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.

Skills

Demand generation

Analytics

Leadership

Budget management

AI in marketing

Tools

Marketo

HubSpot

Pardot

Salesforce

6sense

Demandbase

Drift

Qualified

Job description

Freshworks is seeking a senior demand generation leader to own and modernize our scaled demand engine across the product portfolio. This hands-on operator will run day-to-day programs across channels, partner with Revenue Marketing leadership on strategy, and rethink how AI and automation can improve demand generation.

We want someone who questions what is working, builds better systems, and uses AI to enhance how we generate, qualify, nurture, and convert demand.