Head of AI-Driven Demand Gen

Freshworks; Boston (MA); On-site; USD 200,000 - 245,000; Full time

Job summary

Freshworks is seeking a senior demand generation leader to build and modernize a scaled demand engine across a multi-product portfolio. You’ll own day-to-day demand generation across channels, partner with Revenue Marketing for strategy, and drive AI-forward improvements to qualify, nurture, and convert demand.

Ideal candidates will bring 10+ years in B2B demand generation in enterprise SaaS, strong analytics, and hands-on experience with Marketo, HubSpot, Pardot, Salesforce, and AI-driven

Qualifications

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
• Experience owning scaled demand generation programs and measurable pipeline targets.
• Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
• Strong understanding of demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return.
• Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.
• Experience with intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift.
• Strong analytical skills and the ability to independently diagnose performance issues using data.
• Strong partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders.
• Experience leading and developing demand generation teams.

Responsibilities

• Own and execute the scaled demand generation roadmap across the product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
• Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
• Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
• Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
• Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
• Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
• Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
• Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
• Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
• Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.

Skills

Demand generation

Growth marketing

Performance marketing

Marketing analytics

Cross-functional collaboration

Strategic thinking

Tools

Marketo

HubSpot

Pardot

Salesforce

6sense

Demandbase

Drift

Qualified

Job description

Freshworks is seeking a senior demand generation leader to build and modernize a scaled demand engine across a multi-product portfolio. You’ll own day-to-day demand generation across channels, partner with Revenue Marketing for strategy, and drive AI-forward improvements to qualify, nurture, and convert demand.

Ideal candidates will bring 10+ years in B2B demand generation in enterprise SaaS, strong analytics, and hands-on experience with Marketo, HubSpot, Pardot, Salesforce, and AI-driven