AI-Driven Demand Gen Leader

KPA

Lafayette, Northern (CO, KY)

Hybrid

USD 110,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Vision

401k with company match

PTO & Paid holidays

Life Insurance

No-cost Mental Health Benefits

Job summary

KPA is seeking a seasoned marketing leader to own and optimize our omnichannel demand engine, unifying paid, owned, and automated channels into a single program. You will drive automation, measurement, and AI-enabled campaigns that connect marketing to pipeline across the B2B SaaS-like environment.

You will manage budgets, partner agencies, and cross-functional teams to ensure cohesive GTM execution and measurable pipeline growth.

Qualifications

6+ years in B2B digital marketing or growth roles.
Proven end-to-end demand engine ownership.
Experience in lean teams with hands-on execution.
Bachelor's degree in marketing or related field.
Strong automation and analytics skills.

Responsibilities

Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars.
Manage the digital media budget and reallocate based on data.
Set strategy and targets for paid channels and manage agency partners.
Run integrated campaign calendars aligning brand, content, product marketing, events, and SDRs.
Support marketing automation and lifecycle marketing in HubSpot.
Drive AI-powered experiments across funnel and reporting.
Develop dashboards and attribution reports using GA4, HubSpot, and Salesforce.
Run ABM programs with tiered target accounts.