AI-Driven Demand Gen Coordinator for Customer Marketing

Elastic; United States; Remote; USD 48,000 - 76,000; Full time

Benefits offered by this job

Stock program

RRSP matching up to 6%

Health coverage

Generous vacation days

Parental leave (16 weeks)

Volunteer time off

Job summary

Elastic is seeking a Demand Generation Coordinator, Customer Marketing to create and manage campaigns targeting existing customers and renewals across paid and owned channels. You’ll drive adoption, expansion, and renewals within our global customer base and integrate AI into GTM strategies.

You will report to the Director of Customer Renewals Marketing and collaborate with Product Marketing, Content, Email, Marketing Operations, Renewals, and Sales to deliver impactful campaigns and measurable

Qualifications

• 3+ years in integrated demand generation or lifecycle marketing in a B2B software environment.
• Strong background in email marketing building lifecycle nurture and trigger programs.
• Experience with ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce).
• History of owning programs end to end, from initial build through final reporting.
• At ease with data, able to build campaign reporting and drive proactive optimizations.
• A bias towards execution, you fail fast, get things done, and thrive in ambiguity.
• Genuinely integrate AI in your day-to-day work, whether you've already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplier.

Responsibilities

• Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
• Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
• Partner cross-functionally: Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
• Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
• Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
• Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
• Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives

Skills

Integrated demand gen

Lifecycle marketing

ABM programs

Demandbase

Marketing automation

Salesforce

Campaign reporting

Data analysis

Tools

Demandbase

Marketo

Salesforce

Job description

Elastic is seeking a Demand Generation Coordinator, Customer Marketing to create and manage campaigns targeting existing customers and renewals across paid and owned channels. You’ll drive adoption, expansion, and renewals within our global customer base and integrate AI into GTM strategies.

You will report to the Director of Customer Renewals Marketing and collaborate with Product Marketing, Content, Email, Marketing Operations, Renewals, and Sales to deliver impactful campaigns and measurable