Creative Director

Burson Global; Atlanta (GA); Sur place; USD 60 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Accommodations discussed

Résumé du poste

Burson Global in Atlanta, GA (onsite) seeks an AI-enabled Creative Director to lead TWITCH LAB, delivering rapid-turn assets with earned-first storytelling across channels. You will guide the creative direction, blending generative AI with human craft while maintaining brand integrity and responsible AI governance.

You have 8+ years of leadership, a strong portfolio, and a track record in corporate messaging and crisis communications.

Qualifications

• 8-10+ years of progressive creative leadership experience in agency, production studio, or corporate comms.
• Experience with generative AI across text, image, video, voice.
• Proven track record in corporate messaging, crisis responses, and brand campaigns.
• Strong portfolio demonstrating innovative visual and narrative campaigns and leadership.
• Ability to stay calm and decisive under high pressure and fast pace.
• Bridge data-driven intelligence with creative execution while protecting client reputation.

Responsabilités

• Oversee quick-turn asset development spanning multi-channel content.
• Partner with senior leads, clients, and team extensions to craft reputation-driving content.
• Define the creative standard for TWITCH LAB blending tech with earned-first storytelling.
• Lead concepting under compressed timelines across digital, social, video, and executive comms.
• Ensure outputs uphold client brand standards and legal/IP compliance.
• Mentor a multidisciplinary studio team (writers, designers, editors, producers).
• Integrate LAB output with Burson's Creative, Strategy, and Insights & Intelligence practices.

Connaissances

Creative leadership

Generative AI

Crisis communications

Portfolio development

Calm under pressure

Data-driven storytelling

Description du poste

Burson Global is building an AI-enabled rapid-response capability designed to meet quick-turn creative asset demands, and this role sits at the center of that effort. As an AI-enabled Creative Director in Atlanta, GA (onsite), you will shape the creative direction for the newly concepted TWITCH LAB, guiding how technology-enabled production supports earned-first storytelling across multi-channel communications.

With 8+ years of progressive creative leadership, you’ll oversee conceptualization and execution for reputation-driving content, blending generative AI tools with human craft. This position supports creative work that can move with speed while maintaining brand integrity, legal/IP compliance, and responsible AI governance.

Role overview

You will lead creative direction for TWITCH LAB, a creative rapid-response capability created to deliver quick-turn assets requested by clients. The goal is to redefine corporate storytelling by combining cutting-edge generative AI tools with high-impact human execution.

Responsibilities

• Oversee conceptualization and execution of quick-turn asset development, spanning ad-like digital content, quick-turn executive videos for internal employee campaigns, infographics for debunking disinformation in real time, and other multi-channel disciplines.
• Partner closely with senior account leads, clients, strategic intelligence leads, and creative team extensions to create and execute reputation-driving content.
• Champion and define the creative standard for TWITCH LAB, blending technology with earned-first human storytelling.
• Lead creative concepting under compressed timelines, driving rapid-response variants across digital, social, video, and executive communications channels.
• Oversee proper use of TWITCH LAB while also tending to the work itself, building a culture focused on speed and scale in corporate storytelling.
• Ensure outputs uphold client brand standards, visual consistency, and legal/IP compliance.
• Champion responsible AI workflows, including rules for executive likeness protection, synthetic media disclosures, and client data security.
• Present creative concepts and scenario-tested options to C-suite executives, client leaders, and internal partners with confidence.
• Manage, direct, and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering continuous learning, experimentation, and speed.
• Integrate LAB output seamlessly with Burson’s broader Creative, Strategy, and Insights & Intelligence (I&I) practices.

Requirements

• 8-10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
• Experience and knowledge of generative AI creative tools across text, image, video, voice, and workflow automation.
• Proven track record developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• A strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.
• Ability to remain calm and decisive under high pressure, including leading teams during hour-one breaking news events.
• Ability to bridge data-driven intelligence with creative execution that earns attention while protecting client reputation.

Technologies

• Generative AI
• Text, image, video, voice
• Workflow automation
• Synthetic media disclosures

About Burson Global

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. You’ll join a global community of lifelong learners who thrive at the edge of innovation.

The Creative team at Burson has been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards. Work spans the full Burson client roster, focused on earned-first campaigns designed to live anywhere and travel everywhere, supported by collaboration among designers, writers, producers, and creators from different backgrounds.

Hybrid work and accommodations

• Hybrid approach: teams in the office around four days a week.
• If accommodations or flexibility are needed, discuss this with the hiring team during the interview process.

Compensation: USD 60,000 - 140,000 per year.